Giving bridesmaids beautiful makeup on the big day is only the tip of the iceberg. If you want to grow your wedding makeup company, offer bridal party / Wedding Packages as one of your most lucrative revenue streams.
One of the easiest ways to start making huge money from bridal party makeup packages is to offer bridal party makeup packages over more traditional services, because it expands your customer base while giving clients a discount on buying a complete package than purchasing individual services individually. Many brides are embarrassed to pay for services that they can use at home. Even if a couple wants to hire a professional for an event they may have to pay several hundred dollars for a professional to make their makeup look professional on the big day, and then have to pay a retoucher to redo the makeup on their wedding cake.
If you offer bridal party makeover packages you can get the bride and her wedding party to spend several hundred dollars on makeup and still give the bride-to-be a great discount because she’s paying for the makeup at the time of purchase and not when they come home. The bridesmaids can also choose to purchase separate services later at a discounted rate because they already have the makeup in their own home. This allows you to make a much larger profit off of them by selling them the service and not just one or two products. You can then take the money from this larger profit to expand into more services.
You can also offer bridal party makeup that is specially designed for different events. You could create a makeover kit to wear for a honeymoon or bridesmaid dress-up, or even a makeover kit to wear on your wedding day for the bridesmaids. You’ll make even more money if you offer discounts to repeat customers because you will be able to charge more for repeat customers since you know you will have more products to sell.
Bridal makeover kits can also be used for other types of events, such as bridesmaid dresses, proms, and other parties where you are catering. If you offer a wedding party makeover kit that will help you create a professional look, you could sell more wedding dress makeups, prom favors, or decorations, such as tassels, lace, ribbons, bows, and other trimmings.
Another way to use makeover kits is to create an assortment of items for brides who don’t like to buy an entire makeover kit. You can offer a makeover kit containing brushes and powder, eye shadows, lip glosses, concealer and lipsticks and lip liner, eyeliner and eyelashes, and mascara, and lip gloss.
This gives brides a variety of products for their makeup kits that they can use during the course of the day, which will make them less likely to purchase a large quantity of these products, which they will end up throwing out at the end of the day. When a bride has a wide range of products, she will also feel less guilty about buying makeover products, especially if she is going to be using these products several times in the same day. The bridesmaids are more likely to be satisfied with having a variety of products for different occasions.
As you grow as a bridal makeup company, offer bridal party makeup packages to your existing customers. Offer the same discounts to repeat customers as well, but make sure to increase the discounts for brides who buy multiple products in order to keep your profit margin high.
There are some brides who only wear certain makeover products, so make it possible for them to use their bridal makeup kits with these products. They won’t want to use all of the same products, and they may want to change from one product to another on different occasions.
Offer bridal party makeup kits for any occasion, whether bridesmaids or for the bride herself. These include all the basics, as well as concealers, lipsticks, blushes, lip glosses, lip liners, eye shadow, lip glosses, and mascara, and eyeliner and mascara, and other items that will be helpful for brides to create a professional look.
Don’t just give makeup kits to the girls who are going to be at your wedding. You may be surprised by how much you can earn from these gifts, especially if you make a large number of sales in the first year. So what are you waiting for?
